buzzshift - scaling brands through digital
4+ years | 2 leadership roles | B2B / B2C / SaaS / D2C
DIRECTOR, DIGITAL STRATEGY
Led a team of five digital strategists in the execution of all client digital go-to-market strategies, audits, content, brand and paid media strategies, as well as managed work and budget allocation, team dynamics + development, and project output. .
Implemented strategic project processes for client discovery sessions, customer journey and empathy mapping, audience and keyword research, advocacy programs, and cross-channel content & creative narratives for social media, paid media, email automation, and web.
INTERIM CREATIVE DIRECTOR
Managed design team and workload, directed and approved all creative assets as well as served as the main client touchpoint on ongoing digital creative and web design projects.
USAA ⋆ Which Wich ⋆ Luxottica ⋆ ALS Association ⋆ LTK ⋆ Four Corners Brewery ⋆ Alto ⋆ Jack Black Skincare ⋆ Mooala⋆ United Way ⋆ Onesight
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USAA ⋆ Which Wich ⋆ Luxottica ⋆ ALS Association ⋆ LTK ⋆ Four Corners Brewery ⋆ Alto ⋆ Jack Black Skincare ⋆ Mooala⋆ United Way ⋆ Onesight ⋆
Social media that converts
SOCIAL MEDIA MANAGEMENT • CREATIVE STRATEGY
Leading with strong and fun creative, we made earning rewards and accessing limited time offers easy on social media. Combining organic and paid efforts resulted in increased online orders during peak lunch and dinner hours.
Landing pages
CONTENT STRATEGY
Named one of the Best Landing Page Examples of 2022 on Unbounce.
“Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product.”