more about me
she/her/hers ☀️ total nerd ☀️ diversity & inclusion ARE NOT dirty words ☀️ chihuahua-obsessed
13+ yrs of digital marketing, demand generation, content + SEO strategy, storytelling and creative direction work with a decade of managing strong digital teams in B2B / B2C / SaaS startups, agency and in-house settings.
Want to see all of my credentials?
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Ideation. Strategic. Individualization. Relator. Activator.
BA in Sociology, MEd in Higher Education + Strategic Planning
here’s what this creative techie can do
while working together and sharing a laugh or two (or more like a million).
Content Strategy + SEO
Website / UX / Landing Pages
Paid Media Advertising
Organic Social + Blog
Branding + Creative
Email + CRM Lifecycle
recent work
VP OF DIGITAL MARKETING
Eden Green Tech
Repositioning a CPG vertical farming brand to a B2B AgTech solution for grocery retail. Driving lead generation and site authority with an education-first GTM + content strategy to teach the benefits of hydroponic produce, CEA and urban farming.
B2B, AgTech - Vertical Farming
CONTENT MARKETING LEAD
Door.com
Rebranded a B2C SaaS startup to educate home owners on how to sell their properties online in a pre-Covid world. Project managed, set content, SEO + creative direction, wireframed and wrote copy for a website redesign.
B2C SaaS, Real Estate Tech
OWNER + ARTIST
Sleepy Chi
Addressing a niche market need for stylish and fun dog artwork for chihuahua lovers around the world. Self painted, website built on Shopfiy, running cross-channel paid advertising, optimized through Etsy, and printed-on-demand with Printful
Ecommerce, D2C Home Decor
looking for the real fixers?
If you’re feeling generous, consider donating to one of my favorite nonprofits — fixing everything from hyperlocal food insecurity to the opportunity gap in education.
